Armadillo & Co is inspired by collaboration, a search for the uncommonly beautiful, and most of all, the human touch.
As the sole in-house graphic designer, I was tasked with creating the printed product guides for distribution to our clients and stockists across both Australia and the United States.
The A&Co. product guides are a crucial annual tool for the sales team to be able to showcase our product in a beautiful way, whilst also providing the necessary pricing and sizing information for the consumer in order to make an informed purchase.
Egyptian Press Release
The Egyptian Press Release was created as a supplementary media tool in order to launch Armadillo & Co’s new Egyptian collection to the media at The Apollo restaurant, Potts Point in March 2019.
Photography provided by Rory Gardiner, I executed all layout design and press decisions for the piece in order to produce an elevated singer-sewn booklet to be provided at all of the launch events across Australia and the United States.
Collaborating with the copywriter, I design and manage all of Armadillo & Co’s eDM sendouts on a fortnightly basis to our online subscribers, as well as our Trade and Wholesale databases.
I have had full design autonomy and art direct the overall aesthetic of the CRM and eDM management within the Marketing department.
As the graphic designer for Armadillo & Co, I have designed all event collateral including save the dates, invitations, menus, press releases, and external decal graphics.
Dose Collective is a fresh and innovative way for the modern Australian woman to shop without ever stepping foot inside a store. Dose required a versatile logo in order to launch their brand.
FRESKA is an alternative magazine for the young, contemporary Australian woman. Through the utilisation of hand-inked typography, innovative layouts and fresh contemporary imagery, the reader can grasp a new perspective on independent fashion, art, music and film.
Local Potts Point gym, PE Dept. required a new and dynamic logomark for their branding moving forward, to then be implemented across their streetwear range for the winter season.
A selection of lettering for a range of self-initiated projects. The creation of lettering and type is an inspiring and experimental area of graphic design, not to mention versatile.
Food for the Soul
Miscellaneous artworks from when I manage to treat myself to some spare time and a paint brush. Watch this space.
Bosquet is an uppercase display font to be used for publications, advertisements and print promotional material.
Row Your Heart Out
Founded by P.E. Dept. Gym, Row Your Heart Out is a collective that has been designed to help raise awareness and funds for different charities around Australia. RYHO required a strong brand identity in order to collaborate with other charities.
Meatheads is a conceptual social critique of the current gym industry standards, and as a satirical commentary, an entire branding identity was developed to begin this discussion.
Meatheads is an exclusive male-only gym focused on delivering an aesthetics-based culture fueled by testosterone for only the serious cutters and bulkers in the gym.