MEATHEADS

The fictional "Meatheads” brand represents a conceptual exploration and social critique aimed at the prevailing standards within the gym industry. Serving as a satirical commentary, the project encompasses the creation of a comprehensive branding identity, strategically crafted to initiate and provoke insightful discourse.

Positioned as an exclusive haven for male fitness enthusiasts, Meatheads transcends mere physicality, epitomising an ethos deeply rooted in aesthetics and driven by the palpable energy of testosterone. It caters exclusively to individuals committed to the pursuit of excellence, fostering a culture where dedication and ambition converge to sculpt not just bodies, but also minds.