eDM Design + strategy

As the sole lead overseeing design, strategy, and content creation for eDM newsletters at FELLA, I manage all aspects of the Klaviyo flows and send-outs to ensure a strong brand voice + consistency.

I create visually engaging layouts from concept to execution, which resonate with our audience and align with the brand's aesthetic. I carefully curate compelling messaging that drives action and conversion using my copywriting skills.

With attention to detail, I ensure each newsletter reflects our brand identity and effectively communicates key messages. I also manage logistics, optimising engagement and conversion rates through strategic timing and segmentation techniques.

By blending design, strategy, and persuasive writing, I enhance FELLA's digital presence and build meaningful connections with our audience.