PRESS RELEASES + LOOKBOOKS
Creating FELLA's seasonal swimwear collections involves directing the visual narrative through art and design. In this role, I translate the brand's ethos into lookbooks and press releases that resonate with our audience.
Each season presents a fresh opportunity to infuse creativity into showcasing our latest designs. From conceptualising themes to curating photography, layout, and typography, every detail is carefully crafted to reflect our brand's sophistication and allure.
Our seasonal lookbooks and press releases serve as a showcase, inviting audiences into the world of FELLA's swimwear creations with style and elegance.